About

Self-taught, Guillaume Faure creates artistic installations to disrupt people's behavior. He is also a director of photography and color grader for advertising, cinema, and art.

He exhibited his work, among other places, at IRACM in Paris, NYU in New York, and currently at the Santa Monica Museum in Barcelona. He has worked notably with Marc Caro, David Lynch, Lou Yé, Megaforce, the special effects studio Buf, Jordi Evole and the artist Agnès Guillaume.

Intrigued early on by the singularities of perspectives, he observes the behaviors around him and attempts to influence them in light of psychology and surrealism. Emotion has revealed itself as a two-way passage: a window to the soul and a lever on the mind.

Since 2010, he has been creating interactive systems related to emotions. His previous project, SOMA, is a single-person cinema connected to the body that questions the free will of the viewer-actor through a "massage" of their subconscious. In recent years, he has created ALEA, a device that generates unexpected disruptions in discussions to foster openness in the perception of others and oneself. This AI has since evolved into ECHO, a mirror that presents us with our double.

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